Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. N...(展开全部)

雷·克洛克（Ray Kroc, 1902-1984） 麦当劳之父，快餐巨人。1954年，52岁的克洛克遇到麦当劳兄弟，开始营建庞大的快餐王国——麦当劳。1961年，麦当劳兄弟以270万美元的价格把麦当劳全部转让给了克洛克，从此麦当劳走上了以特许经营方式快速发展的道路。

雷·克洛克（Ray Kroc, 1902-1984） 麦当劳之父，快餐巨人。1954年，52岁的克洛克遇到麦当劳兄弟，开始营建庞大的快餐王国——麦当劳。1961年，麦当劳兄弟以270万美元的价格把麦当劳全部转让给了克洛克，从此麦当劳走上了以特许经营方式快速发展的道路。

"More than any thing else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet, until now the major questions of technology have gone unanswered. Where do new technologies come from -- how exactly does invention work? What constitutes innovation, and how is it achieved? Why are certain regions -- Cambridge, England,...(展开全部)

"More than any thing else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet, until now the major questions of technology have gone unanswered. Where do new technologies come from -- how exactly does invention work? What constitutes innovation, and how is it achieved? Why are certain regions -- Cambridge, England,...(展开全部)

In these eight piercing explorations on beauty, media, money, and more, Tressie McMillan Cottom—award-winning professor and acclaimed author of Lower Ed—embraces her venerated role as a purveyor of wit, wisdom, and Black Twitter snark about all that is right and much that is wrong with this thing we call society. Ideas and identity fuse effortlessly in this vibrant collection t...(展开全部)

In these eight piercing explorations on beauty, media, money, and more, Tressie McMillan Cottom—award-winning professor and acclaimed author of Lower Ed—embraces her venerated role as a purveyor of wit, wisdom, and Black Twitter snark about all that is right and much that is wrong with this thing we call society. Ideas and identity fuse effortlessly in this vibrant collection t...(展开全部)

In the wake of the collapse of communism, we hear much about the victory of the 'market system'. Just what is the market system? This clear and accessible book begins by answering this question, then goes on to explain how the market system works and what it can and cannot do. Charles E. Lindblom, writing in nontechnical language for a wide general audience, offers an evenhande...(展开全部)

In this work a political scientist seeks to offer a jargon-free introduction to the market system, for all readers with or without a background in economics. He assesses the character, rules, advantages and shortcomings of the institution co-ordinating modern economic and social life.